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Managing User Behaviour on Social Media

Subscribe and learn to use Social Media to:

check Do user profiling to identify your best audience

check Gather user insights through market research

check Increase engagement with loyalty programs

check Create customer advocacy

LATEST ARTICLE

Stop Promoting on Facebook

6 Posts you Shouldn’t be Promoting on Facebook.

Do you pay for advertising on Facebook as a way to promote your content? If you do, you are on the right track. Yet if you are having an open slather approach to paid promotion then you are getting off track and wasting money while you do it. Recently I heard a social media “expert” telling […]

A CHAT WITH THE MASTERS

Facebook Ads with Jon Loomer

A Chat With the Masters: Facebook Ads with Jon Loomer

Using Facebook ads to promote a business is not a secret anymore. Long gone are the days when Internet advertising was something accesible only to big organisations … [Read More...]

OLDER POSTS

Increasing Facebook Conversions with Google Analytics

How to Increase Your Facebook Conversions Using Google Analytics

[NOTE: I wrote this article for Social Media Examiner. Click here to read the original article] Do you want to improve your Facebook conversions? Have you considered combining the power of Google Analytics with your Facebook Insights? Comparing this … [Read More...]

Hashtags

7 Tips to Increase Engagement with Hashtags

Let's be honest: how many times hashtags have really helped you achieving some good results? Hashtags are common practice nowadays; we all know what they are, how they work, and what's their main purpose... and somehow not many users take full advantage of … [Read More...]

Facebook Ads with Jon Loomer

A Chat With the Masters: Facebook Ads with Jon Loomer

Using Facebook ads to promote a business is not a secret anymore. Long gone are the days when Internet advertising was something accesible only to big organisations with large budgets. But this availability and ease of use has also become the biggest … [Read More...]

Social media images not engaging

7 Reasons Why Your Social Media Images Are Not Engaging

Do you feel frustrated when you spend hours working on your content, only to find out that nobody seems to engage with it? Visual content is a good way to get users attention, however it’s not enough. Your social media images must provide some value to make … [Read More...]

Promotions on Social Media

A Chat With the Masters: Promotions on Social Media with Jim Belosic

Promotions on social media have become part of our daily Internet activities. They are incredibly popular on Facebook, however they are increasing in other social media networks as well. In fact, effective promotions could be the point of difference that … [Read More...]