3 Branding Tricks to Boost Your Online Presence
In a world where we are continuously bombarded with messages from hundreds of brands, our brains develop mechanisms to filter that huge amount of information received and process only what we consider really interesting. One of these ways of filtering is ignoring what is not recognisable and accept only what is already known. When it comes to Marketing, this is one of the … [Read More...]
Likes vs. Comments vs. Shares
When thinking of ways to increase their Facebook Reach, companies often wonder what is the best balance between a Likes, Comments and Shares. Which one is more … [Read More...]
Facebook Launches CPA Advertising
Last week, after Facebook launched a Cost Per Acquisition (CPA) model for advertising, the whole community of Social Media consultants and online marketers worldwide … [Read More...]
Sex, Pets, Babies and other Facebook Post-Hooks
The main image of this post is a translated version of a real campaign run some years ago by a tyre service company in Spain. You can see the pics here. I think there is no need to explain why it went viral online. But, did it achieve its business goals? I … [Read More...]
10 Commonly Misinterpreted Metrics on Google Analytics
I never get tired of saying how important is to use a web analytics tool to evaluate and track your website performance. And from all the options available in the market, Google Analytics is without a doubt one of the best ones; not only offers a comprehensive … [Read More...]
Facebook Lookalike Audiences: the reach of “Reach”
One of the most common problems when promoting a brand on Facebook is having a Quality Audience of followers that are genuinely interested in your brand: a higher Engagement will produce more conversations (shares, likes and comments) and thus the Viral Reach … [Read More...]
