Are you frustrated by the constant drop in your Facebook’s organic reach?
Do you feel Facebook is to blame every time the results of your campaigns don’t meet your expectations?
Stop those feelings – Right now!
You’d much better use all that energy to create better content or analysing your insights.
Facebook algorithm is not bad. In fact, most online platforms include algorithms that dictate what to show to users. What do you think SEO is about?
All that complaining becomes quite trendy especially each time that Facebook implements a new change – regardless if the change affects its algorithm or not.
I have also explained several times why Facebook’s algorithm is not so bad, and how other online channels like Twitter or email follow a similar logic.
Long story short: Facebook simply filters content based on users’ interests.
Without this algorithm, the amount of information that users would receive on their News Feeds would be so huge, they will feel confused. As a consequence, they will filter manually all that content, selecting only what they truly like.
In fact, Facebook allows users decide what content they want to see on their news feed in a range of different ways:
- By following / unfollowing other users.
- By unfollowing a Page content – without unliking it.
- By being notified every time a Page publishes new content.
- By hiding unrelated ads.
- By reporting content from users, pages and advertisers
This is not something that many other online channels offer.
But most people don’t use any of those options. Most of them don’t even know these features are available!
Something needs to happen in order to provide an acceptable amount of content. Not too much, not too little. Just enough.
And that’s exactly what the Facebook does!
In other words: Facebook’s algorithm just automates standard user behavior.
So if your reach is too low, try to redefine your content strategy, or perhaps make sure you have the right followers. Or even better: stop focusing on your reach as your main metric!
But don’t blame Facebook’s algorithm. After all: you can quit from Facebook anytime if it bothers you so much.