I’m Antonio Calero, a Social Media consultant and specialist in user behavior management.
I have spent my professional career using the Internet and new technologies to promote products and services. During all this time I have constantly encountered one issue: Digital Marketing moves so fast that most people struggle to understand how to apply it effectively.
And if this quick evolution of technology wasn’t hard enough, then… there are users!
Humans are unpredictable creatures: sometimes we act on impulse reacting to emotions, other times following some logic, and in many occasions we just copy what everyone else does…
SOCIAL MEDIA IS THE POINT WHERE TECHNOLOGY MEETS USER BEHAVIOR
Two complex areas blended together, thus why so many businesses struggle to achieve good results for their Social Media efforts.
Have you ever experienced any of the following?
- Publishing content only to find out that a small percentage of your followers received it
- Spent too many hours designing promotions that would achieve your goals
- Run advertising campaigns that didn’t produce the expected results
- Received lots of low quality followers that do not care about your business
- Confusing analytics that do not provide useful insights
SEARCH NO MORE: YOUR SOCIAL MEDIA ORDEAL IS OVER
On this website you will find lots of useful content to get the most out of Social Media by applying user behaviour techniques to your strategy. Learn how to:
Produce engaging content that goes viral
Use Social Media to generate quality leads that will turn into sales
Optimise your Social Media advertising campaigns to maximise your ROI
Save money on Market Research using Social Media as a source of insights
Increase your brand awareness on different Social Media platforms
…and much more!
WHY MANAGING USER BEHAVIOR ON SOCIAL MEDIA?
There are many Social Media consultants, but how many really understand the specific behaviour of each business’ audience?
Good Social Media consultants know that each client requires a different strategy.
Outstanding Social Media consultants know that the same audience can change their behaviour based on different stimuli and external factors.
Targeting young females attending college requires a different strategy than approaching a group of middle-aged businessmen. But even when the audience remains the same, what works today may not work well next week.
One size does not always fit all!
So why so many companies simply copy what others are doing when they develop their Social Media strategy?
User behavior management provides a set of techniques that allow understanding how users might react to different content on Social Media, thus maximising your business results.